Released on: February 6, 2008, 8:19 pm

Press Release Author: Tourism Authority of Thailand

Industry: Marketing

Press Release Summary: Tourism Authority of Thailand (TAT) launched "E-marketing for
Amazing Thailand 2008" on January 28th 2008, introducing 5 new projects for the
year, each targeting the inbound travelers from countries through out the world.

Press Release Body: TAT recently hosted an exclusive trade launch to unveil
"e-Marketing for
Amazing Thailand 2008" - Thailand's latest destination marketing initiative which
incorporates the use of the e-marketing channels to promote 'Amazing Thailand'
online which is expected to response in not only a greater revenue outcome to the
travel suppliers as well the country but also a better reputation of Thailand
tourism to world wide online travelers.

TAT launched "E-marketing for Amazing Thailand 2008" on January 28th 2008,
introducing 5 new projects for the year, each targeting the inbound travelers from
countries through out the world. The objective is to increase tourism in Thailand
and create a better impression by conducting different online marketing activities
for the focused group travelers via various online channels through the announced
amazing Thailand campaign.

The announced 5 projects of "E-Marketing for Amazing Thailand 2008" campaign
consists of:

Thailand Amazing Deals Project is to promote the travel products of Thailand by
launching a mini site: http://amazingthailand.TourismThailand.org and e-mail
campaigns targeting global travelers, travel traders, media and bloggers of over 1.1
million people around the world.

Her Own Way: "Thailand - The Woman's Paradise" Project is to promote the travel
products categorized under golf, shopping, beauty and spa by launching a mini site:
http://HerOwnWay.TourismThailand.org (Under construction), e-mail acquisition
campaigns and e-brochure (woman travel guide) targeting women travelers from Japan,
Hong Kong, Singapore and Middle East.

Thailand Portfolio Project is to promote tourism in Thailand by distributing online
travel content comprising of photos, videos and travel articles through 9 world's
most famous user-generated media websites such as www.flickr.com, www.youtube.com,
www.igougo.com, etc. targeting world wide online travelers.

Amazing Shot. Amazing Experience Contest is to organize an online event, VDO
competition, for both domestic and international travelers to send their travel
experiences in Thailand through VDO clips format under the concept of "Amazing
Shot.. Amazing Experience!" in order to win TAT's amazing prizes.

WIKI Mission for Thailand Tourism Project is to improve and edit all the information
about Thailand on www.WIKIPEDIA.org (all true facts) and www.WIKITravel.org (the
travel guide) targeting digital citizen, to make them have a better understanding of
Thailand by uploading complete, accurate and up-to-date information on to the
websites in order to promote tourism in Thailand.

The project is launched with the favorable support from many partners and supporters
such as Royal Orchid Plus, Thai Airways PLC., Advance Info Service PLC (AIS),
Academic Institutions being Chulalongkorn University and Rangsit University,
www.youtube.com, Software Park Thailand and travel related associations i.e. Thai
Hotel Associations (THA), Association of Thai Travel Agent (ATTA), Thai Ecotourism
and Adventure Travel Association (TEATA), Professional Tourist Guide Association
(PTGA) and Thai Spa Association (TSPA).

This effort by TAT eases the marketing for members of the Thai travel and tourism
industry while allowing them to participate in the campaign by sending their travel
products, travel deals and related information to the project management team. They
may visit TAT's web portal site www.tourismthailand.org or direct to the mini site:
http://amazingthailand.TourismThailand.org to get a better scope of the project. In
order to participate in the projects or for more queries, travel suppliers may
e-mail at: amazingthailand@tat.or.th.


===========================

About Amazing Thailand campaign
The Tourism Authority of Thailand has segmented and regrouped its core national
tourism products into a seven-point package that will be marketed worldwide under
the banner of "Seven Amazing Wonders" of Thailand. The overall campaign is based
upon 7 themes as follows:
1. Thainess: To let you experience the art of Thai living
2. Treasure: To explore Thailand as the land of heritage and history.
3. Beaches: To let you experience the sun, fun, surf and serenity of Thai beaches.
4. Trendy: To excite yourself with a myriad of Thai trends.
5. Nature: To let you encounter the sheer beauty of Thai nature.
6. Health & Wellness: To let you experience the land of smile.
7. Festivity: To enchant yourself with international festivities in Thailand.

http://amazingthailand.tourismthailand.org


About Tourism Authority of Thailand
The major role of TAT is to supply information and data on tourist areas to the
public, publicizes Thailand with the intention of encouraging both Thai and
international tourists to travel in and around Thailand, conducts studies to set
development plans for tourist destinations, and co-operates with and supports the
production and development of personnel in the field of tourism.


Web Site: http://amazingthailand.tourismthailand.org/eNews/1/index.htm

Contact Details: Address : 1600 New Phetchaburi Road, Makkasan, Ratchathevi ,
Bangkok 10400, THAILAND
Tel: 662 250 5500
Email : amazingthailand@borndistinction.com